Rugs to Riches

Humans are only humans. Some are born under the riches of their ancestors while others are extremely doing their best just to survive in their daily living.
A native man named Luisito Dazo was born on July 13, 1961. He grew up in Tibag, Pulilan, Bulacan as the fourth child of his parents. As a young one, he never hesitate just to try his very best to reach his dream and to become successful in life.
He finished his elementary through the help of his relatives. He became slave and tutor of his cousins. With the help of his determination and perseverance, he never quit on every challenges that came to his life.
At early age, he suffered many pains and trials because of poverty. Poverty that weakens him sometimes and poverty that motivates him to strive harder.
He studied vocational course and graduated after six months.
He worked on Luchi’s sweet delicacies as a clerk. Years ago, he was promoted as the personal assistant of his boss. He experienced working with high ranked business men. He attended different gatherings which help him a lot for his self esteem. He practiced managing the business and handled the payroll.
He met his wife Flora somewhere in Manila. They are blessed by four children. They decided to transfer in Nueva Ecija yet Luisito still working in Bulacan. Flora’s family became very unfair to Luisito. He was discriminated by many. They don’t give their trust to him.
Years after, Luisito decided to follow the business of his older sister. Being an intellectual being, having lots of guts and support by his friends, he started to sell caskets. He started it by building small branch near their house in Zaragoza. He contacted different people who can help him on his business. He met different people until his business become recognized by many.
After the hardships and sufferings he had experience, Luisito became successful. Those people who did not valued his worth, are now the people who bowed to him.
He continues his business and until now, his business and service to people made him known, Dazo Funeral Services.



Ma. Criselda G. Bendijo
BJ3-1d